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Leading Innovation, Creativity and Enterprise

Book ReviewLeading Innovation, Creativity and Enterprise

By Peter Cook

Peter Cook is a talented jazz musician who brings his love of improvisation into his observations of creativity applied in organisations to drive competitive innovation. This well-written and engaging book is full of useful know-how. The narrative is copiously illustrated with anecdotes and mini case-studies that bring the topic to life. As the title states, the book links leadership to enterprise through creativity and innovation; a continuum of fresh thinking that will benefit anyone in organisation and in life.

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